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In today’s consumer-directed world, nothing impacts healthcare revenue cycle performance more than proper bill presentment. The formula is simple: When providers improve patient invoice response, they accelerate patient collections.

“There’s no other industry that has a more complicated billing process than healthcare,” says High Cotton Vice President Griffin McGahey. “Making billing easy to understand for patients and removing roadblocks to payment are an ongoing struggle for providers.”

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Healthcare Statement Design

Plain and simple, patients won’t pay what they don’t understand. If a billing statement is confusing or hard to read, they set it aside. By contrast, patient-friendly statements are simple, logical and easy to read. Just as important, they present transactional information in a format that takes into account how the brain processes information and where the eye goes on a page.

Patient-centered communications invite payment — not questions.

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  • Multi-Channel Delivery and Payment

    Using a combination of print, email and mobile platforms, multi-channel presentment allows healthcare providers to accelerate patient collections across a wide variety of channels. Scanning a QR code printed on their statement, for example, patients might be directed to an electronic bill presentment and payment portal where they can make payments by credit card or ACH transfer.
  • On-Statement Messaging

    The Affordable Care Act is increasingly holding healthcare providers accountable for improving the health of their patients. Savvy healthcare marketers know this and are leveraging space on personalized hospital statements to improve health literacy and promote wellness, including:

    • Promoting immunizations and preventive services
    • Increasing website traffic by promoting video links and microsites
    • Linking to wellness newsletters or blogs
    • Soliciting feedback or linking to internal surveys
  • Maintain Data Security

    Keep Protected Health Information ... Protected

    National standards set the ground rules — yet it’s ultimately up to your healthcare statement vendor to follow through with HIPAA compliant statements. That starts with having the right technical and physical safeguards in place to ensure the security of Protected Health Information (PHI).

  • The Healthcare Team

  • Vanessa Ward
    Vanessa Ward
    Account Executive
  • Griffin McGahey
    Griffin McGahey
    VP Strategic Initiatives
  • John Gendrich
    John Gendrich
    VP Business Development
  • Chris Moore
    Chris Moore
    Account Executive